Asset class alternatives

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 Real, Rare, and Enduringly Desirable

Trophy assets have three core characteristics…

  • They’re real – Think art, real estate, and luxury cars. But they can be digital, too. Think scarce cryptocurrencies such as bitcoin, and music royalties.

  • They’re rare – You can’t easily manufacture or mass-produce them.

  • They’re enduringly desirable – Trophy assets have a history of high demand from ultra-wealthy investors over the long term.

And they’ve been bright spots lately.

Chart

Stocks and bonds got crushed in 2022. But luxury watches and contemporary art delivered positive returns.

You can buy a share in a Picasso, or a Basquiat, or a Rothko.

Rally is one of my favorite fractional investment platforms.

It has more than 400,000 users. And it lets them buy shares of collectibles ranging from classic cars… to comic books… to dinosaur skeletons.

And it’s already delivered triple-digit profits to discerning buyers.

Twenty-seven of the collectibles trading on Rally have risen by triple digits since they debuted.


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